Report: Underrepresented High School Students Engage More With Institutions Through Social MediaSeptember 24, 2019 |
by Sarah Wood
Social media is transforming the college admissions and recruitment process, especially for underrepresented students.
According to a new EAB report, nearly 30 percent of students have used a school’s social media site as a gateway to that school’s website and more than 85 percent believe that every institution should have a social media presence.
The report, “Recruiting the Digital Native,” focused on the social media usage of potential students and their engagement with colleges and universities across the nation.