Facebook Expands Digital Skills Initiative with College PartnersJune 22, 2018 |
by Sydney Johnson
In 2017 Facebook claimed more than 4 million companies advertise on its platform, and more than 500,000 companies advertise on Instagram. Many social media marketers have learned their relatively-new trade on the job, but the tech giant now wants to train the next generation of marketers and entrepreneurs on how businesses can use social platforms—specifically theirs.
“There is a digital skills gap, and we hope to be apart of decreasing that digital skills gap,” says Parisa Zagat, policy programs manager at Facebook, in an interview with EdSurge.