Protecting the Brand - Community College News Now

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Protecting the Brand

by Jim Carnett

I was Orange Coast College’s public relations director for 37 years, from 1971 through 2008.

Disneyland may be the happiest place on earth, but to my mind OCC is the most encouraging, enlightening and accommodating place on the planet. I’ve loved being a Coast student, career employee and alumnus.

As public relations director, I was guardian of “The OCC Brand,” which is a bit like herding cats.